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The latest

2014 is over – limited launch feedback in

So it's now 2015 and we've soft-launched our Android and iPhone versions and we have our first sets of user feedback to integrate over the next few weeks before moving on the rest of the roadmap. We also had to contend with the ever-hovering bugs and other contraints but will now have time to focus far more on development and feedback for the apps. The main feedback we need to integrate are on the UX side where we haven't been clear enough in how the features worked for some people - so we will probably integrate in-context tips and possibly a wizard as well as certainly expand the FAQs which are far too sparse today. In particular it's really easy to set up a schedule too quickly without knowing it and then it repeats when the user doesn't know it - a combination of notifications and better guidance should fix this. We have had great feedback and also constructive criticism from users so far ranging from some users finding it extremely user-friendly and fast to others not understanding at all how it works so we look forward to bridging that gap and making it smaller, in a positive way!!

Getting closer to launch – work/life/digital balance needed…

...for us too. A lot of juggling right now :)

But that will all be better once we arrive at a stable first release of the Big Red Stop. We hope ;) Our main focus has been on getting the design, user and visitor flows, the technical design and the basic online presence together. We're also gathering ideas and structure for our communications and that will be complete when  we launch. It's easy to get distracted by all sorts of things right now so what we're trying to do is launch one extremely tight build which we feel solves the basic problem and creates real value for users. If we can do that one thing, then the rest of our list follows and we can start examining engagement, signups and our push. Right now all we have in terms of a push out is an image of a happy raccoon (below) we found on Google. We see that as a small, but crucial, win. On the plus side we've done micro-tests with friends and family on the interface and interactions for the app and their feedback was both positive and valuable. In the next two weeks we'll have a gathering of friends and see how that feedback goes. We're still on course for a release in March so ping us on @bigredstop on Twitter if you want a pre-release version to play with!